We’re Unifying an Ecosystem

About Us

We believe in profits & purpose.

Farmers throughout developing economies remain trapped in poverty despite $6BN in aid spent each year over the past five decades to improve agricultural production and raise standards of living. This is due, in large part, to the disorganized and often antiquated agricultural value chains that persist across emerging markets. As a result, the individual farmer is often left without access to the information and inputs that are critical to improving their livelihoods. Without the right knowledge, labor, and equipment, farmers struggle to properly cultivate their land and plant on time, leading to underproduction and lost income

The Hello Tractor platform enables farmers to request affordable equipment inputs, while providing enhanced security to tractor owners through remote asset tracking and virtual monitoring. This value extends to all stakeholders in the mechanization ecosystem.


How We Work

A Unified Ecosystem.

Hello Tractor is an Internet-of-Things (IoT) solution that supports the improved efficiencies, profitability, and transparency in the tractor contracting market.

Our solution begins with a tractor monitoring device that can be installed on any tractor, connecting it to the Hello Tractor cloud. Once connected the device transmits relevant data across our ecosystem.

Who we work with:

  • Tractor Owners
  • Smallholder farmers
  • Banks
  • Dealers

White Papers

Protecting mission & margin.

Do you own a tractor (or fleet of tractors) and wonder how Hello Tractor can help you grow your business? Our commercial paper provides you with all the information you need to help you decide which of our offerings is most ideal for you.

Hello Tractor has been making a lot of positive change across the mechanization value chain in Africa. If you’re interested in learning more about all the work we’ve been doing, our impact paper presents you with the information you need.

Commercial Paper


Impact Paper


Meet the team