About Hello Tractor

Our Purpose

An ag-tech social enterprise

Hello Tractor is an ag-tech social enterprise that connects tractor owners and smallholder farmers in SubSaharan Africa through a digital tractor sharing application. We are the first technology offering designed specifically for the compact tractor (sub- 100hp) segment, a market that is growing at close to two million new tractors a year. Our fleet management solutions provide insights to derisk and improve service delivery, ensuring tractor owner success while delivering market-led, sustainable impact to smallholder farmers.

Hello Tractor was founded under the belief that smallholder farmers are the key to ensuring global food security and alleviating entrenched poverty. We value everyone that makes agricultural mechanization work, from our farmers to our tractor owners to our booking agents to our team members and beyond. Every day we want our staff to think and act with intention, with passion, and with purpose.

We're Unifying an Ecosystem

Using Technology to revolutionize the Farming Sector

Hello Tractor is an Internet-of-Things (IoT) solution that supports the improved efficiencies, profitability, and transparency in the tractor contracting market.

Our solution begins with a tractor monitoring device that can be installed on any tractor, connecting it to the Hello Tractor cloud. Once connected the device transmits relevant data across our ecosystem.

Who we work with:

  • Tractor Owners
  • Smallholder farmers
  • Banks
  • Dealers

Hello Tractor Strategy

Since our pivot in 2015, Hello Tractor has emerged as the leading provider of technology solutions designed for the tractor services market. Hello Tractor has captured 75% of private commercial tractor inflows to Nigeria and through strategic partnerships been able to expand to a total of 5 markets across Africa. We have developed technologies that add considerable value in the marketplace by helping to address the critical needs of tractor owners, agents, and the farmers that need tractor services.

By following our strategic business model, we plan to go from a company that touches the lives of hundreds of thousands of farmers to a company providing mechanization access to millions to farmers.

Farmers throughout developing economies remain trapped in poverty despite $6BN in aid spent each year over the past five decades to improve agricultural production and raise standards of living. This is due, in large part, to the disorganized and often antiquated agricultural value chains that persist across emerging markets. As a result, the individual farmer is often left without access to the information and inputs that are critical to improving their livelihoods.

Without the right knowledge, labor, and equipment, farmers struggle to properly cultivate their land and plant on time, leading to underproduction and lost income.

The Hello Tractor platform enables farmers to request affordable equipment inputs, while providing enhanced security to tractor owners through remote asset tracking and virtual monitoring. This value extends to all stakeholders in the mechanization ecosystem.

White Papers

Do you own a tractor business and wonder how Hello Tractor can help you grow your business? Our commercial whitepaper provides you with all the information you need.

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Hello Tractor has an impact across the mechanization value chain in Africa. Learn more about how our work makes a difference to farmers.

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